Coached for: San Francisco 49ers (1989–1996), Carolina Panthers (1999–2001)
Regular season record: 114–62 (.648), Postseason record: 10–5 (.667), Career: 124–67
2× Super Bowl champion (XXIV, XXIX) as head coach, six NFC West championships
George Seifert was born in San Francisco and was practically destined to be a 49ers guy, even serving as an usher at old Kezar Stadium when attending San Francisco Polytechnic High (across the street from the stadium). He played football at the University of Utah because he apparently was offered a scholarship at the last minute due to a cancellation that saw him choose Utah over Cal Poly. His first coaching position was as a graduate assistant for Utah in 1964 (Seifert was no slouch as a student, graduating with a degree in biology, and he actually entered a master's program in physical education after graduation). He coached in a string of places: NAIA's Westminster College in 1965, Iowa as a graduate assistant in 1966, defensive backs for Oregon (1967-1971) and later Stanford (1972-1974, 1977-1979) and head coach at Cornell (1975-1976). He entered the pros at age 40 as the defensive backs coach of the San Francisco 49ers in 1980, the year after Bill Walsh went from head coach at Stanford to the same position in San Francisco. Seifert was promoted to defensive coordinator in 1983 and served the position for five years.
Days after the 49ers won Super Bowl XXIII (their third in the 1980s), Bill Walsh retired (in a move he regretted later) and recommended that Seifert become head coach, describing him as a "the best technician in football on the defensive side" (as for defensive coordinator, LB coach Bill McPherson was promoted). Despite worries about needing a "name coach" from ownership and despite the possibility of the Cleveland Browns trying to hire Seifert, the 49ers went with Seifert in January 1989. The 1989 season was likely the smoothest possible for any rookie head coach in NFL history (well, at least when compared to Don McCafferty, the only other rookie head coach to win the Super Bowl), as Joe Montana had the first of consecutive MVP seasons with a passer rating of 112.4 as the 14-2 49ers allowed a mere 26 points in the postseason and dominated the Denver Broncos in Super Bowl XXIV 55-10 in a game where, well, they never trailed. The 1990 season was almost nearly better. Montana was the MVP again, they won 14 games and had another NFC Championship Game at home. A late fumble and a late injury to Montana saw the 49ers defeated 15-13 on a game winning field goal by Matt Bahr of the New York Giants. Plan B free agency saw the departures of Ronnie Lott and Roger Craig to the Raiders after the year ended and Montana suffered an elbow injury in preseason that knocked him out for the entire season. Amidst injuries and wavering play by Steve Young and Steve Bono, the 49ers won their last six games after starting 4-6 but missed the playoffs. It was the only time Seifert's 49ers missed the playoffs in his tenure (incidentally, Walsh's teams missed the playoffs the year after winning Super Bowl XVI).
Described as an intensely focused coach, the pressure was clearly on for Seifert to win games. With Young set as the starter for the team (and Montana essentially out the door), the 49ers went 14-2 in 1992, 10-6 in 1993, and 13-3 in 1994, with Young winning the MVP in '92 and '94 (the latter saw him have a 112.8 passer rating and a fiery rant about being taken out by Seifert, incidentally). Each time saw them play the Dallas Cowboys in the NFC Championship, where Dallas defeated them twice. As insane as ring culture might be, Seifert apparently was on the hot seat in 1994; management decided to go for a litany of free agents such as Deion Sanders. San Francisco would get their revenge and won the 1995 NFC Championship Game versus Dallas to reach Super Bowl XXIX and deny the Cowboy chance of a three-peat. The Super Bowl was a 49-26 rout of the San Diego Chargers in a game where they never trailed after the first 1:24. The next two seasons saw Seifert's teams lose to the Green Bay Packers in the Divisional Round. When the 49ers did not elect to extend Seifert's contract beyond the one year he had left on it and favored Steve Mariucci (the then coach at California that management wanted to name as coach in waiting), Seifert instead resigned in January 1997 after eight seasons as head coach. No coach has won more games with San Francisco than Seifert's 98 wins, with current coach Kyle Shanahan at 82 in nine seasons.
After trying his hand at television, Seifert was named head coach and general manager of the Carolina Panthers in 1999 to replace Don Capers, who had coached the first four seasons of the franchise that had a surprise run to the NFC Championship Game in 1995 only to win 11 combined games in the next two years. The Panthers went 8-8 in 1999 with as 34-year-old Steve Beuerlein led the league in passing yards with 4,436. Sure, Carolina started out 3-6, but the Panthers only missed the playoffs due to point differential. The 2000 season did not see improvement, never rising above .500 before being shellacked by Oakland in the season finale to finish 7-9. The 2001 season was meant to be a rebuilding year, and Seifert elected to release Beuerlein in March with the intent to have Jeff Lewis (on the roster since 1999) get the starting job to go along with new draft picks such as Steve Smith (with a bit of convincing done by WR coach Mike McCoy to get Seifert convinced to pick him). It did not go well: Lewis was released in August and Carolina thus went with fourth-round draft pick (and 29-year-old Heisman Trophy winner) Chris Weinke* to sling the ball for the season. The team won the first game of the year against Minnesota before a halftime tie against Atlanta saw them lose 24-16 on the way to 15 straight losses. Sure, not all of them were bad (nine of the games were decided by one score, including two in OT), but it was not a pretty sight for team owner Jerry Richardson, who fired Seifert right after the final game. Two seasons later, with a foundation that had elements built by Seifert, the Panthers reached the Super Bowl. Seifert has not coached again, but the 49ers inducted him into their team Hall of Fame in 2014.
I would like you to compare a litany of head coaches and guess which one is a Hall of Famer:
The answer is just two of them.
A: Tom Flores - inducted 27 years after his last game as coach*
B: Jimmy Johnson - inducted 21 years after his last game as coach.
Yes, you heard that right, C (Tom Coughlin), D (Mike Shanahan*), and E (Buddy Parker) are not in the Hall. The Pro Football Hall of Fame has failed inducting to an actual standard of players and coaches, point blank. Seifert is 38th among the 44 coaches with 100 wins in NFL history, but managing to win 114 of 176 games (eight games shorter than Flores) for a .648-win percentage is nothing to scoff at. In fact, it is 18th in NFL history, ranking above sure-fire HOFers in Bill Belichick and Andy Reid. But what about the second act, clearly there had to be something sad about the way he went. This would hold water if it wasn't for the fact that Seifert's 16-32 (.333) record with Carolina is better than Flores' record with Seattle of 14-34 (.292). Saying that a coach won with a different guy's players is ridiculous, as it assumes that Seifert just swooped in and never interacted with any of them prior to becoming a head coach rather than, well, coaching with the team for nearly 10 years - besides, Seifert won more games in less time than Walsh did (who won 92 games in 10 seasons). George Seifert should be in the Pro Football Hall of Fame before he is dead. He has never been a senior finalist for the Hall of Fame and is 86 years old. Good grief.
On behalf of the Unsung Hall of Fame, it is my privilege to welcome George Seifert to the Hall.
N O T E S
Photo credit: The Best of George Seifert
*Seriously, Weinke was a 29-year-old NFL rookie. He had played minor league baseball for six years before going to Florida State to play football.
*Please note that I listed Flores as division champion for three seasons: the 1982 AFC, 1983 AFC West, and 1985 AFC West. The 1982 season had only 9 games played due to strike but the Raiders finished 8-1 in a 14-team AFC with no divisions. As such, I list them as a champion because it would be stupid not to. Also, the Parker "division" ones are actually him just finishing 1st in the "Western Conference", which was tantamount to making the NFL Championship Game in his era.
Incidentally, Shanahan was the offensive coordinator for the Super Bowl XXIX winning 49ers.
